Rory Sutherland
Author
Pub. Date
2019.
Description
Based on thirty years of field work inside the largest experiment in human behavior ever conceived -- the forever-unfolding pageant of consumer capitalism -- Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies...